Home is where the heart is. And, along with the real estate industry, home decor too has seen a momentous growth in India. However, it has been taken to a far evolved status today to reflect individual personality and tastes. The awareness about home decor is at a never-before peak as Indians vie with the world rest of the world when it comes to doing up their space.Majority of customers today are well versed with global trends. Lifestyle magazines and art books have shown the way forward for many upwardly mobile, trend-conscious homeowners. As such, they are keen to explore beyond conventional designs. One brand that has made pioneering ripples in a nascent home decor and interior industry is FCML. FCML is one of the first Indian companies to have forayed into tastefully curated, signature and rare-to-find decorative items with an emphasis on the trends of classic and contemporary European design.
Geometric designs, minimalistic, uber cool yet personal, this is the signature look preferred for modern homes. The focus is on striking decor products that are conversation pieces. This is the niche space that FCML excels in. The brand offers a plethora of options in chic home decor items that are bound to be the cynosure of attention. The Home Decor Products section in the online store presents an eclectic range of not just candles and candleholders, but tea-light holders, votive and decorative lanterns as well. From time immemorial flower arrangements and potted plants are the simplest ways of brightening up the indoors. Home accents like decorative jars and bowls that are sure conversation pieces; a mirror that is a piece of art to enhance a wall; statement sculptures or simple wall arts, FCML has it all.
The Internet has revolutionized the shopping scenario. The biggest advantage of e-shopping is convenience, and the experience is no different with the FCML’s online shopping portal, www.fcmlinda.com. This virtual store features FCML’s definitive global designs; and is a one-stop shop for buying stylish home decor online.
It is established that most of online shoppers are in the younger demographic category. However, when purchasing higher end products, it is seen that people still prefer the time-tested method, where the value of the touch and feel the quality and texture of the product still scores. Not to mention the involvement in the shopping experience. Here too, FCML has created an indelible imprint on the minds of consumers. FCML’s first brick-and-mortar store was launched in the capital; and then in the cities of Mumbai, Bangalore and Chennai. FCML stores offer an appealing sensory browsing experience that helps the client visualize their homes. The showrooms themselves are testimony to FCML’s penchant for differentiated offerings. The company has received accolades and won international awards for their intelligently designed but elegant showrooms in Delhi and Bangalore.
Making unique European decor options available for Indian clientele, FCML holds a stylistic appeal for the new-age generation of homeowners who are not afraid to experiment and try different looks.
